Analysis of King Cobia Fish Commodity Value Chain as an Effort to Increase the Value of Frozen Fish Products

King Kobia is a rising marine fish commodity and continues to be socialized by cultivators in Pangandaran. Weaknesses of fishery products include the fast decay process, so prevent this proper handling techniques are needed that freshness quality guaranteed. This study aimed map flow king cobia products, analyze value chain, added value, describe obstacles exist processing marketing product value. The type research used descriptive research. Descriptive aims something describing, recording, analyzing, interpreting conditions chain commodities. Data collection through literature study, observation, documentation, interviews with fishermen, MSME actors, traders. analysis using Value Chain Analysis. found helps add every production stage delivery or services consumers. consists two parts, primary activities, supporting activities. In contrast, nuggets as an effort increase frozen products.